In today's digital-first environment, brands are increasingly relying on AI-driven creative tools and Dynamic Creative Optimization (DCO) to create marketing. While AI can offer incredible opportunities for brands to engage customers with precision and relevance, it also raises a critical need for brand guidelines that align AI-generated outputs with a brand’s identity and values.
Read MoreApparently, Swedish companies are lagging behind in the implementation of generative AI. Here are my thoughts on why that might be (beyond fear and data) and some tips on what can be done about it.
Read MoreWhat happens when AI becomes a filter between you and your customers, regardless of which phase of the customer journey they are in? What does it mean when generative AI becomes the primary contact point for many people? How do you build brands when people completely stop trusting information? How much content will be created this year that will never be seen by a human?
Read MoreMaybe it is a cognitive limitation for most people but It feels like a lot of companies are trying to optimize existing workflows rather than inventing new ones with the help of AI. Here is one thought on how you could change that.
Read MoreThe C-suite executives, being at the helm, need a navigational chart to steer clear of common mistakes and ensure a successful AI transformation. This post elucidates some prevalent missteps and provides actionable insights for executives embarking on this journey.
Read MoreBusinesses must establish a solid AI policy before diving into strategy or execution. Understand the risks of bypassing foundational policies, and why a clear policy is pivotal for successful AI implementation.
Read MoreSo we realize we haven’t written here for a while. We are not dead! ;) The reason is simply that we have too much to do.
Read MoreOne year ago we started We Were There.
Read MoreWe are going to help Majority to build a stronger community and increase organic reach in social media strategy.
Read MoreHappy to announce that we are helping AMF Fastigheter with strategic advice and change management
Read MoreWe are helping the NGO Yennenga Progress to scale globally.
Read MoreHappy to announce that we are helping Sweco to upskill their inhouse solution with competences in social media and video content production.
Read MoreWe turn two months and celebrate with a new partner!
Read MoreOur thoughts on better, faster, cheaper.
Read MoreCelebrating with a cinnamon bun!
Read MoreSay hi to the latest members!
Read More…and it will be the last pitch you’ll ever have.
Read MoreWhy I left my position at GroupM to start We Were There.
Read MoreHelping Yennenga Progress to scale globally
Read MoreFrom wireframe to prototype in hyper-speed!
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