A social franchise in the making
This week we had help from two groups at Hyper Island with creative ideation and strategic communication for the Yennenga Program.
Yennenga Progress is an NGO that have spent the last 20 years helping a village in Burkina Faso to transform into a welfare society in a micro format. We are now helping them to scale this concept globally. We call it the Yennenga Program.
The Yennenga Program is a scalable, social franchise based on a digital platform combined with a mentorship program that can incentivize, guide and organize individuals and local societies to create their own welfare that covers all the 17 UN global goals. The first phase of this exiting project have just started and we will write more about it along the way. More info about the NGO here.