WE WERE THERE and now were here

Helping brands navigate how to work in a world filtered by AI

Generative AI has started to change how people discover, evaluate, and choose brands, services, and products, regardless of where people are in the customer journey. What happens when AI acts as a filter between companies and their customers? What needs to be done to get recommended by AI? What happens when both the cost of creation and trust in what is created become extremely low? How do you build brands in such a world?

How can we help?

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WHAT IS We Were There?

We help decision makers and brands to define and execute on clear roadmaps (primarily) related to sales- and MarCom transformation through digitalisation, AI and CX.

We Were There started in 2019 by Dan Lindgren who experienced a growing need for someone to help clients with unbiased advice around this topic. Most bigger consulting firms and agencies have a business model that prevents them from being unbiased in their advise. We work together with a network of highly experienced independent consultants and freelancers.

Read more about our approach or contact us for more info.

Who is it for?

Our focus is on helping executive boards, C-suite members (CMO, CEO etc.) and transformational teams with advice, roadmaps, policies and strategic initiatives. We usually stay on board as advisors when implementing the roadmaps, helping with everything from change management, strategic sparring and second opinion.

What can we help you with?

ADVICE AND COACHING

Helping you with unbiased and holistic advice around strategies, initiatives, processes, competences and ways of working both internally and externally.

CHANGE MANAGEMENT

Helping marketing, sales and service development with process and change management in order to work more customer centric and data driven.

PROCUREMENT HELP

Helping you to improve requirements and outcome of sourcing and procurement work related to marketing, sales and service development.

“To have a small team of experts coming in with unbiased and holistic advice have been fantastic for us! The work gave us a prioritised roadmap that we now use in our effort to become a more effective, customer centric and data-driven organisation”

— Anna Thelander, Head of Marketing & Communications - AMF Fastigheter

Examples of work

HUSQVARNA CONSTRUCTION

We have helped Husqvarna Construction in creating a blueprint with concretized steps in going towards a more organized and efficient digital marketing & analytics setup at Husqvarna global.

Hjärt-Lungfonden

We have helped the Swedish Heart Lung Foundation in creating a data-driven, cross-functional and agile growth setup to aid them in their goal of future-proofing fundraising through digital channels.

AMF FASTIGHETER

We have helped AMF Fastigheter with strategic advice and change management in order to transform them into a more customer centric, team based and data driven organisation.

MAJORITY

We have helped Majority to build a stronger online community and increase organic reach in social media through unbiased strategic advice and guidance.